So you want to start making money with your podcast?

After spending so much time working and marketing your podcast it is understandable that you would like to earn some sort of revenue from it. While many people podcast just for the fun of it, some have been able to make it their primary source of income.

Whether this is done by advertising for a website they own and are trying to monetize or from commission for a product or service they provide affiliate links for, getting paid for all the work you put in on your show is certainly a goal to have.

How You Can Monetize Your Podcast

Sponsorships and ads

If you’re getting more than a couple of thousand downloads per episode of your podcast, people will be interested in paying you to advertise their product or service during your show. You can decide how much you want to charge for advertising space during your pre-roll, mid-roll, and post-roll. There is no exact price for recorded ads since there are so many variables to the type of ads you can do.

Remember though, the more downloads you have, the more you’ll be able to charge.

Try signing up for websites like Advertisecast, Podcast Delivery, and Podbean. There you’ll be able to create a profile and give some insights into your show. Advertisers will be able to search for specific shows based on the metrics they are looking for. You might even be selected for a campaign!

Build a mailing list

If you’re not sure what you’re going to do with your podcast show and don’t want to appear like you are spamming people endlessly, use your platform to collect emails. You can either ask people to submit their names and email addresses before watching your show or offer some sort of incentive during the podcast.

For example, offer a discount for a product or service to each new sign up.

Once you become ready to take the next step, you can use this data to promote your website and podcast to people you know are genuinely interested.

Affiliate Links

You can review books, movies, and products in your podcasts and leave a personal affiliate link in the description. When people click on this and buy any products, you’ll receive a percentage of the sale.

There are a few websites online that provide this service like Amazon Associates, Linkshare, and Gumroad. Certain blogging websites use this method as a main source of monetization and bring a steady source of income every month. You can even affiliate with audiobooks at Audible and some podcast services like Anchor.

Asking for donations

If you’re podcasting as a hobby or are starting out and have less than 1000 downloads per episode this can be the most effective way to monetize. Don’t be afraid to ask your listeners to donate a couple of dollars. You can easily do this on platforms like Buy Me a Coffee, Twitter Tips, Ko-fi, and Patreon. Your regular listeners will be happy to give you some money to help with running and hosting your show.
Don’t forget, you can reach out to them for donations on top of what you are making from your website and podcasts.

Selling products and/or services

Certain creators might be already selling products and services alongside their podcast. Using the podcast as a self-advertisement platform becomes an interesting way to generate revenue. Using the podcast to talk about your products and services can allow you to explain and describe what service or product you sell.

You can show your products to a large audience of listeners without having to spend time and money on advertising. Having an audience base of eager customers is often the best way to sell a product or service, and there’s no better way to do this than through regular podcasting.

The Basic Guide to Podcasting Gear

Hardware requirements for podcasting are relatively basic and they can be purchased at a low cost. As you get more interested and involved into the world of podcasting and content creation you can easily upgrade to higher quality gear.

You will need these basic items in addition to a computer to produce quality audio files.

  • A Microphone
  • Pop Filter
  • Audio Interface
  • Shock Mount
  • Microphone Stand
  • Headphones

Microphone

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This is the most important piece of equipment when recording a podcast. You can get one that does a good job for less than $60 (or you can spend over $300). For someone that is not too technologically savvy, look for one that has a USB connector. There are two types of microphones; dynamic mics and condenser mics.

Dynamic Microphones

Dynamic microphones are best suited for live events and musical venues. They are tough and durable but have less dynamic range and lack high frequency response. This can be helpful when trying to avoid stray sounds from affecting your recording.

In live music, the industry standard is the Shure SM58 and you will pretty much see this microphone on every stage, worldwide.

Condenser Microphones

Condenser microphones are often seen in recording studios. They capture audio in high detail and with a very good dynamic range. Although they are perfectly suited for studio environments, they are very sensitive and will pick up everything; computer fans, sounds coming from outside etc… It is also important to note that they are much more fragile than dynamic microphones and require phantom power (+48 volts).

Pop filter

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This equipment will improve the quality of your recorded voice. Certain letters like “P” and “B” can create what we call plosives. This is created due to bursts of air that come out of your mouth when pronouncing words with these letters. Your voice will “pop” and this will get picked up by your microphone and negatively affect your recording.

Costing about $15, they consist of a black nylon diffuser and you can mount this on the front of your microphone.

Alternatively you can also fabricate one by bending a coat hanger to create a frame and stretching a piece of a Nylon stocking over this frame.

Some microphones come including a foam sock and that can also be used as a substitute.

An Audio Interface or Mixer

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You don’t really need an audio interface if you record alone or if you are using an USB microphone.

An interface becomes useful when you are using microphones with XLR inputs and record through your computer. These devices enable you to connect your microphone to your computer so you can record through a Digital Audio Workstation (DAW). You will also be able to adjust your gain settings and provide phantom power to microphone inputs if using condenser type microphones. These interfaces also allow you to plug your headphones for playback purposes.

If there are two or more guests on your podcast, you will need an Audio Interface or a mixer to record the multiple inputs for your audio tracks. This will help you to set different levels for each channel or mute specific tracks while editing your recordings.

Shock Mount

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You may not need a shock mount depending on your setup. This is often seen as a must for recording but often times it will not serve any purpose. If you are getting a hum caused by vibrations in your broadcast, it could be coming from your computer or from the table the microphone is placed on. Mounting your mic to a shock mount will isolate it from the source of vibration and will allows you to continue recording vibration free.

A good one costs around $25 and is usually specific to your microphone.

Microphone Stand

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You will need something to mount your microphone, pop filter and shock mount to keep your hands free during your recording sessions. Some people like to use a desk stand where others would rather use a swivel boom arm setup like pictured above. This ultimately comes down to preference.

Always maintain a good distance from your microphone and refrain from touching or moving the stand around while recording.

Headphones

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Headphones allow you to playback your audio and hear what your podcast will sound like to your listeners. They also drown out background noises and will prevent cross talk while recording or talking on audio-conference platforms.

Cross talk happens when one of the voices from the podcast leaks onto an other track in the recording. The same voice gets recorded on multiple tracks and when these separate tracks get combined in the final mix, this results in unwanted echo effects. It is also referred to as audio bleed.

A basic set costs between $30 – $100 and will be more than enough for a beginner podcaster.

For seasoned audiophiles the Sony MDR-7506s are considered the industry standard in mixing headphones.

Conclusion

While this may not be a complete list, this all the basic hardware components you’ll need when starting out! Do your research to make your own informed decision.

Keep in mind that the only important thing is that you’re happy with your equipment. Starting your own podcast does not have to cost a lot but it does require some organization to make your show look and sound professional.

Interviewing Kris Chaney – Host of REEL Film Reviewed

Kris is a Certified personal trainer and was motivated to start a podcasting after a experiencing a life changing injury. With some training in film and a love for radio shows, this host provides weekly film reviews and talks about what happens on both sides of the camera. After reaching out, I was able to get an interview.

Tell me about your show?

On REEL Film Reviewed, I review films, TV shows, and limited series that I’ve seen.

Each episode, I deliver short, spoiler free reviews first, including my “REEL-view” rating on a scale of 1-10 stars. I give a spoiler alert warning and continue the rest of the episode as a further discussion into the details that made the film/show/series such as cast and crew, production design and other technical aspects.I discuss the impact the film/show/series had on me and compare my rating to Hollywood critics’ overall rating. I also discuss little known facts about the film/show/series.

I typically do one film/show/series per episode, but I also have bonus episodes frequently that: feature guests during the discussion, crossover shows that merge other podcast formats with mine, and special segments into true crime documentaries where I provide my theories. 

What’s the hardest part about creating content for your niche?

I wouldn’t say it is hard creating content because film/show/series provide great topics of discussion for so many, but I would say because there are a lot of film/show/series review shows, it can be hard to find something to make you stand out.

It can be a difficult topic to find something to be creative enough and engage listeners to want to listen to you over others that are delivering similar content on potentially the same subjects. I added things to my format to keep it engaging. Because I went to film school that helps me get into the technical discussion, but I wanted to appeal to moviegoers as well.

While reviewing films on IMDb I would get popups to rate the films I had seen, and they compared my score with the meta score, and I thought that would be a great add to the episodes and I worked that in. 

How did you get into podcasting?

My Dad used to listen to morning radio shows on our morning commutes to school and work so I grew up listening and laughing to radio content and I loved it. I did not get into it until I turned 33, I never even thought about it honestly, even during film school.

I was an athlete turned bodybuilder and then I suffered a major injury that required numerous surgeries and physical therapy to heal, but I ended up having to retire from bodybuilding. I fell into a depressive state and was looking into sports psychology. My cousin had suggested previously, I listen to this podcast, Straight Up with Trent Shelton. He was a former NFL wide receiver who had been through similar struggles with injuries and being cut by multiple NFL teams and the mental struggle he went though during that time.

It was a combination of listening to his podcast every morning to motivate me and give me tools to see a new light and set a new path, along with hearing how his personal journey led him to this podcast and his non-profit organization, RehabTime, that motivated me to research how to start my own podcast. It only took me about two days to start with a platform and recording content for me to realize how much I loved it.

What’s your favorite podcast productivity tip?

It’s two rolled into one.

First being to record as much content as you’re able to, so you always have a little backlog of content for those times when you have things come out and are not able to record, edit, and produce a new episode.

The second part is not recording and editing on the same day. I found the production process and the overall quality of my episodes improved when I had creative days to record great content and edited the following day.

This reduced my strain as far as time and allowed me to focus on my editing and making it the best version it can be before publishing. When I was recording and editing on the same days, I found the editing process was a lot more tedious and tiring. 

If budget was not a problem what would be your next three upgrades for your show?

In this order,

  • Rode RODECaster Pro Podcast Production Studio Bundle (comes with two sets of studio monitor headphones) or the RODECaster Pro Integrated Podcast Production Studio bundle.
  • Shure MV7 XLR/USB Dynamic podcasting microphone.
  • Two SideTrak Swivel 14” attachable portable monitor for laptops. It’s basically a second monitor that attaches to your lap top and can be used for a multiple screen portable setup.

How do you find guests to interview for your show?

I post the requests for what I’m looking for on Twitter, make blog posts, and create cover art for Instagram posts advertising what I am looking for. Most of the time I am looking for someone with a knowledge and opinion of the film/show/series I am doing, but others it can be more specialized where I am looking for someone in a particular field or similar to that request.

I make lists and reach out to each person/show that responds to discuss and then schedule depending on interest and availability. I sometimes will reach out to specific people or shows I want to work with because I get an idea for a fun crossover show with their show’s format and mine.

What’s your audio editing process once you’ve done recording?

Most often I record and then edit the next day. On the rare occasion I record and edit on the same day, I always take a break in between so I am refreshed before editing.

I use Audacity for editing software and I listen in segments, cutting the obvious things like breaths, filler words, and then listen for any stammers or irrelevant trail offs.

I try to keep all content relevant to what I am discussing and cutting any creative tangents I may have gone on. Sometimes I keep them in depending on the value it adds to the content.

Do you have one piece of advice for someone starting a podcast?

Research the basics such as platforms, checklists for starting out, and creative ideas, but don’t let anything stop you. There are many free platforms and many that are free to start. You are able to still make a podcast without tons of equipment.

I started by recording on my phone with Podbean and Anchor and uploading from a sound recording app on my phone. I upgraded my equipment as I went and focused on it in pieces, beginning with improving audio and production.

As you create content you get an idea of what you want to improve and when. You also learn about additional things to help you continue to improve.

What is the most important strength someone would need to have to be a podcast host? 

Patience and willingness to collaborate. I am the only host on my show and when you’re the only person talking on your show, you learn the value in mixing it up by adding others frequently.

I learned three things that helped me:

  • Improve audio to the best it can be and always work on improving it (which means constantly listening to your own stuff.)
  • Listen to other podcasts that are the same and not the same as what you are wanting to do.
  • Be consistent with your recording and publishing.

Once you get listeners, many begin to work your show into their daily routine, and consistency helps build your audience while allowing a balance in your content creativity.

Where to follow Kris

Website: Reel-film-reviewed.productions
Twitter: @REELfilmpkc
Instagram: @Reel_film_reviewed_podcast
Merch: REEL Merch

How Successful People Conduct Their Keyword Research

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Keyword research is one of the first steps to take when crafting your SEO campaign. For this to work, you need to set some benchmarks to be able to measure against and verify your progress.

Finding high volume search terms will allow you to come up with a strategy for link building and then see how you can rank for those search terms in your niche.

If you want to craft a good SEO campaign, do not skip this step!

If you do this right, you will be able to rank your pages higher and get more traffic on your website.

Proper Keyword Research

Proper keyword research can help you figure out how to optimize your content to better suit your audience. You most likely have most of your keywords already included in your content but a quick research can help you find words that you might have completely forgotten about. Keyword research will give you a great insight into what potential visitors are typing in to search engines by giving you the exact words or phrases they use while searching for information.

Based on statistics, only 5% of traffic comes from organic social media since 2014. And the majority (53.3%) of organic traffic comes from Search Engine Optimization . This shows how important using high ranking keywords has become. The only challenge remains how to consistently appear on Google’s first page.

That’s why coming up with the best keywords to support your SEO efforts is vital.

So, how can you begin your research and find the right keywords for your SEO strategy?

Let’s get started!

Come up With Relevant Categories

For starters, you should write down the main topics that your want to talk about on your webpage content. Come up with about 5-10 topics that are important to your website or blog and then use these main themes to come up with specific keywords later.

These may include topics that come up regularly on your show or the topics you blog about frequently. Put yourself in the mind of your target audience – what topics would your they search for that you want your content to rank for?

Lets say your podcast topic is True Crime, for instance, you may have general topics like:

  • ted bundy crimes (3858)
  • serial killer podcast (3288)
  • true crime stories (2803)
  • best mystery podcasts (2788)
  • conspiracy podcasts (1202)

The numbers in parentheses to the right of each keyword represent their monthly search volume. These results will help you decide how important each topic is to your audience, and how many sub-topics you may need to create content on to be successful with that keyword.

Fill Your Topics with Keywords

Now that you have selected a few general topics you may want to focus on. Identify keywords that fall into those categories. These are keyword phrases you think are important to rank for since you have established target audience is searching for these specific search terms.

For instance, if you choose the second topic for your podcast – “Serial Killers” – brainstorm a few key phrases that you think people would search for related to that topic. These may include:

  • worst serial killers
  • female serial killers
  • serial killers in california
  • serial killer movies
  • recent serial killers

The goal of this step is to come up with the final list of keyword phrases. You want to brainstorm a list of phrases you think potential listeners might search for. If you don’t want to end up with a list that is too broad, narrow it down.

After getting your initial list, you can use keyword explorers such as one found on MOZ to discover which keywords you’re more likely to rank high for.

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If you’re having trouble coming up with more keywords, go to popular search engines and look at related search terms. Think about when you are searching for something and suggestions come up, they might help you find what you are looking for.

Use this to your advantage and look at what search engines recommend when you put in your keywords, you might be surprised with some of the predictions.

After typing in your search terms, got down to the bottom of the search results page. You’ll be able to find more suggestions for searches related to your original input.

The People also ask section is perfect since it might give you ideas for related searches that happen on the same topics. You might even be able to come up with more specific keywords that your target audience is searching for.

Long-Tail Keywords and Head Terms

You should also know the difference between head terms and long-tail keywords. Head terms are shorter, generic keyword phrases. Usually they are made up of a maximum of three words. Long-tail keywords are longer keyword phrases that contain three or more words and are more specific in nature.

Head term (Generic)
Movie Review Podcast
Long-tail Keyword (More specific)
Japanese Independent Movie Review Podcast

It’s essential to make sure that you have a mix of both when you decide on your keywords since they will both help to balance your keyword strategy. Head terms will be much harder to rank for since many websites are fighting for them. Long-tail Keywords on the other hand can be easier to rank for and will end up making for more specific conversions.

When it comes to it, long-tails are MUCH less competitive than their shorter counterpart and they also make up a large chunk of all Google searches.

Think about it, the traffic you’ll get from long-tail keywords will usually be more desirable since people that search for more specific terms know already what they are looking for.

Your next step is to include those keywords in every piece content that you will be putting out. Blog posts, episode summaries, transcripts and YouTube descriptions. Remember the reason you want your content to appear and for people to see it when it is searched for.

Using keywords effectively

Make sure your keyword list is well diversified and includes both head terms and long-tail keywords. You will quickly see the advantages that long-tail keywords offer but ranking with the more difficult head terms will also set you up long-term success.

SEO is definitely an interesting strategy to use when promoting or marketing your content. There is still a lot of opportunity to do so as well since according to Ahrefs, 90.63% of pages get no organic search traffic from Google.

Ahrefs – https://ahrefs.com/blog/category/keyword-research/
Moz – https://analytics.moz.com/pro/keyword-explorer/
Search Response – https://searchresponse.io/people-also-ask
Google Trends – https://trends.google.com
Word tracker – https://www.wordtracker.com/

Interviewing DJ Skoob – Host of Undiscovered Entrepreneur

Dj Skoob A.K.A Jesse Blount will be releasing a weekly entrepreneurial podcast. He has been very active on Twitter and loves to interact with his audience in any way possible. I was able to get in touch with him to talk about his upcoming show.

Tell me about your show? 

My podcast is called the Undiscovered Entrepreneur. It is a podcast with me, DJ Skoob as the host. I interview owners of businesses and entrepreneurs that are less than a year in their adventure so I can help them grow and be discovered in this noisy world of business.

Also, at the same time, listeners can hear their stories and experiences and learn a little something about themselves from people that are experiencing the same things they are. 

I really feel that, even though they are just getting started in their adventure, they all have value and experiences to share. This should not be reserved for the people that are already in business. They are continually getting picked last or not at all to be able to express their thoughts and feelings about what they have learned so far. This is where I come in with my podcast. To give these people a free chance to voice their experiences so far and maybe get discovered on the way. 

What’s the hardest part about creating content for your niche? 

Content for my niche actually is not too difficult for me. Everyone is more than willing to talk about their business on an open platform. Free exposure for their business, free access to me and my knowledge and experiences in sales, and free community for themselves through me. But it’s the stuff after that interview I’m a little worried about.

What do I do with the content that I do have and that I might be able to leverage to help even more people? What do I do with all I have learned from talking to over 15 guests so far? How can I help even more people? It’s a nagging question constantly on my mind. 

How did you get into podcasting? 

Getting into podcasting was kind of an accident that came about from a failure. When I started my entrepreneurial adventure, I wanted to be a karaoke and music DJ. But I was staring with nothing. No equipment, no music, nothing! so I decided to start a GoFundMe page so I could raise the money for everything I needed. I had no experience, audience, nothing! I just put it up hoping people would help. Needless to say, it was a complete failure.

So, I decided to do a little research to see how to do a successful GoFundMe campaign. I listen to several podcasts and books. One in particular said a good way to get a following and people to donate was starting a podcast. I thought to myself, this is a great idea! I started to research how to do a podcast. Now I am all in on my podcasting, I haven’t forgotten about my dream to be a DJ but I am helping so many people and learning so much, I don’t think I will ever stop podcasting. It’s just too much fun. 

Are you worried you’ll ever run out of content? 

The thought has crossed my mind but because of my niche, as long as there are new businesses opening and wanting to get free exposure for their entrepreneurial adventure, I don’t think there will be a shortage of people to interview and get stories from. And even if I fall a little short, I can go over what I learned and help others grow from my accumulated knowledge.

That should keep me going for a while. Plus I do follow up episodes of the entrepreneurs I talk to in 6 months to see what they have done and learned over that time. So in effect, I have double the content that I had before. 

What’s your favorite podcast productivity tip? 

Batch content creation is my biggest asset and friend. When I started out I was so excited to have interviews just roll in as I got into contact with people. I was so afraid of people changing their mind that I wanted to interview as many people as I could, as soon as I could. As I am currently working 2 jobs at the same time as well as running my podcast, I need to squeeze as much as I can into the short days off I have. So I decided to have 3 to 4 interviews in 1 day and edit as much as I could in one shot. Because of this strategy I have enough content for about a year now in the bank. Batching got all this done in a matter of 2 months. 

If budget was not a problem what would be your next three upgrades for your show? 

If I had unlimited funds I think the first thing I would get is a better microphone. The one I have right now is good. Many people say I sound professional and have a great voice with what I got, but it’s hard in post edit to make my voice sound that good. 

Next I would definitely invest in some courses about podcasting, affiliate marketing, and course creation. Constant education is one of my most important points. Never stop learning, growing, and finding out new ways of doing things. It could make the difference between a 4 figure income and a 6 figure income. 

A third upgrade would definitely be my living quarters. I live in a crap studio apartment that is in a not so good part of town. I have really noisy neighbors that make recording difficult. Is fine for now and I think my podcast is too important to make this a priority, but it is on the list. 

What kind of marketing have you done that seems to work the best? 

Right now just making friends on twitter has been my biggest help on marketing. But to be honest it’s too early in the game to know what’s working and what needs improvement. Once I am up and running for a little while, I can start keeping track of what works best for me. 

How do you find guests to interview for your show? 

The best place I have found guests so far is in Facebook groups. Looking into Facebook groups that are in your niche makes it easy to find people because you know that they’re already talking about your subject. For example, my niche is new entrepreneurs that are just starting out. There are at least 7 Facebook groups that I know of that are all about start-up entrepreneurs. One of them has over 100k people in it. If I can’t find 2 or 3 people that want to talk about their new business for free on a public platform then there is a big problem. Most people jump at the chance to do free advertising so it is quite easy for me to find guests in Facebook groups. 

Why haven’t you jumped into the podcasting world sooner? 

To be honest, I didn’t even know podcasting was a thing until my failure of the GoFundMe page. I learned about podcasting from a friend of mine that I used to work with selling cars.

He would listen to them as we typed out emails on the computer to prospects. I never thought about being a host of one though. Now I am glad I failed at my GoFundMe because if I was successful, I would not be podcasting and helping people like I am right now. 

Have you already talked about your hobby in one of your episodes? 

I certainly hope I have talked about it, this is my hobby and now my passion. In episode 0 on my podcast, I ask myself questions that I ask my guests.

In this self interview I go in depth about my hopes for my podcast and where I want to see it go. So I am going to put a big YES in this question. 

How do you record your interviews with guests? Do you use a specific software or meet them in person? 

At this point I am using Zoom for recording my interviews. It gets the job done and it is free. It goes into my editing software nicely, and I use the video content for a YouTube channel at the same time. Later on however, I will be looking into more professional software to have a few more options in my recordings. Until I start making a little money though I am very happy with Zoom. 

What’s your audio editing process once you’ve done recording? 

This is where the fun lies for me. I use Audacity and I will probably be using that for a while. I’ve gotten pretty good at it and all my presets and fine tuning. This is one of the places where I can get into a flow state of mind and lose track of time, hunger, and everything around me.

I really feel like I’m putting together a work of art when I edit an episode. Some podcasters I talk to tell me this is tedious work, but I love this part. It’s where it all comes together to make my final product of my podcast. 

What social media platform gets you the most engagement? 

At this point, Twitter is where I get the most direct contact with my fellow podcasters and I am quite sure when I do have followers of my podcast, that this will be where I get the most engagement.

The funny thing is I have only been on twitter for a few months! I have learned so much about the podcasting community and gotten in direct contact with so many amazing people, that I would have never heard from or about on any other platform that I have used in the past.

I only see this expanding and helping me reach out to any fans I have in the future. I feel I will have such a better direct connection that I didn’t have in my previous podcast where all I knew was Facebook. There seemed to be a barrier between anyone that was not a guest on my podcast. With Twitter the barriers are broken down and I can connect with my listeners directly. That is really exciting to me. 

Have you ever considered being a guest on another show? 

I actually already have been a guest on a couple of podcasts. My good friend Kris and I did a deep dive review on a show called Squid Game in his show, REEL Film Reviewed Podcast. That was amazing fun and gave me a taste of being a guest on another podcast. I am also slated to be on The Speak Eezy with Aaron Waters. I was also a guest on a Facebook Live podcast with the inventor of an App called enolave. An Innovative problem solving app. I will be using this interview to celebrate my 10th episode. 

It has been amazing to be on other peoples podcasts. To listen and learn from others is really an experience and I strongly suggest not being afraid to reach out to others and learn what you can. Not copy them but take the best of what you see in these fantastic people and mold it into your own style. 

In a year from now, where do you see your podcast? 

For now my 1 year goal for my podcast is just to help as many people as I can. There are so many people that need help getting started in an entrepreneurial adventure but just don’t know where or how to begin. That is where I think Undiscovered Entrepreneur can help. I would like to just touch as many lives as I can, and help. Later I will offer products and services that will help even more in depth besides just the podcast. I hope to be the go to guy for information and services to start a business.

Somewhere in there I would like to make helping people a viable business I can do full time. The more lives I change the more they in turn can help others and so on. It’s how 1 person can change 1 person’s world, that can change the entire world. 

What are some of the challenges you faced when you first started? 

When I first started I had no Idea what I was doing! I watch videos to learn how to edit. I Listened to other podcasts to see what the format would be like and how to ask good questions. But I think the hardest thing of them all was the imposter syndrome I was experiencing as I was putting all this together. I know I have knowledge of entrepreneurship, but who is going to listen to a guy who is a newbie and has not even experienced things yet.

But then I thought, I am not the only one going through this experience of just getting started. There are new businesses starting every day. Why don’t we hear from them and their experiences and maybe I can help them on the way. So I decided that’s what I was going to do. That led me to today and my want to help others in their adventure. 

Is there anything you wished you knew when you started? 

I wish I knew at the very beginning that I was going to be able to accomplish something this amazing. I had no Idea if I could even make it this far. In the beginning my mindset was really on the fence about doing this in the first place. After my failed GoFundMe, I didn’t think I could accomplish anything, especially something of this magnitude!

But something in my mindset, deep in my brain, call it what you will, told me that you need to at least try to see if you can make this work. So instead of shutting this voice down like I have in the past, I listened and started doing what I am doing now. An informative podcast that can benefit thousands of new business owners that just want a direction and a like minded community that is just getting started just like they are. 

Do you have one piece of advice for someone starting a podcast? 

Yes! I have one word for you. START! Start right now! Don’t wait for the right time. It’s never going to be the right time to start so just start. It doesn’t have to be a full fledged podcast on the first day. But you can do what I did and just research and implement a little every day.

In the book The Compound Effect by Darren Hardy we learn how a little work each day can snowball into something great. Just 30 minutes in the morning and 30 minutes at night can grow into something extraordinary. I am a prime example. I work 2 full time jobs but with a little extra effort in time, a little here and there. Like when you find yourself watching another Netflix episode or getting to that next level on Mario Brothers.

Instead take 30 minutes or so and put some effort into something you can accomplish for yourself or even others.

And I say at the end of all my podcasts, I Can, I am, I will and I’m Doing It Today!! 

Do you have a mentor? If so, who are you inspired by? 

At this point I don’t have a physical mentor. I do have many virtual mentors that I model everything I do. I take the best of everyone I listen to, talk to, and be with then put them into my own personality to make me who I am in myself and all I do.

For example, my interview style is similar to a person I listen to on another podcast called Entrepreneur On Fire With JLD.

My Monologue and editing style is similar to Pat Flynn from Smart Passive Income.

Everything else is a piece of everyone I come across in my life. Everyone from my kids to my father to the guy I met yesterday at the restaurant, is a kind of mentor to me. Don’t be afraid to listen and learn from the people around you. It could be the one thing that sets you apart from the pack. 

What is the most important strength someone would need to have to be a podcast host? 

The most important thing to have to be an exceptional podcast host is to have an open mind to all who you come across. This is a concept that sometimes is hard to comprehend when it comes to hosting anything. Whether it be a solo show, interview based, or co-hosted. If you are in your own comfort zone in your mind and you don’t let anyone in to give their thoughts or opinions, you lose out on important information. Not just for you as a host but for the listener as well. It is a dis-service to your listener to only hear one person’s thoughts and possible help.

In my opinion, our job as podcasters is to help others in any way we can in our niche. Never forget that! If you can bear this in mind as you go along in your entrepreneurial adventure you are sure to grow, not just in your podcast, but in your life as well. The combination of minds is much greater than the single one mind. 

Thank you for this opportunity to speak with everyone and I hope this helps you in some way shape or form.

Remember I Can, I Am, I will and I’m Doing It TODAY!! 

Where to find DJ Skoob

Website – uepodcast.net
Twitter – @djskoob2021
Facebook

Podcast Show Notes Template

Download and use this show notes template when creating your episode descriptions.

  • Fill out every section to add more content to each episode.
  • You can customize this document to your liking or simply use it as a reference and create a completely different version better suited to your needs.
  • Don’t forget to replace the hyperlinks and craft a clear CTA!

The most important thing about filling out your show notes is that you get a chance to add a description and important keywords for SEO.

If you also take the time to include a transcripted version of your show with your audio, you will get more organic traffic to your website.

If you just use your podcast audio as is, you will lose the SEO benefit and your show can get lost in all the other podcasts.

Podcasting Network – Don’t Skimp Out on Show Notes

Are You Getting The Most Out of Your Keywords?

After coming up with a list of keywords, you’ll need to know where to use them effectively. Placing keywords in your content is an important way to get search engines to find your content and deliver it to their users. Keywords also help your audience find your content but you should always consider that your content should be formatted for humans first and then for the search engines.

Where you can put Keywords in your content.
  • Page Titles
  • Title Tags
  • Headers
  • First Paragraph
  • Bullet points
  • Meta Description
  • Image ALT tags
  • Filenames
  • Clarifying Keywords
  • Links

Use Keywords in The Page Titles

The title is the first thing that readers see when they got on your page. This is an opportunity to add some of your keywords to spark curiosity for your readers.

Title Tags

The title tag is similar to what the the title is for readers but in this case the tag is seen by the search engines, and if that keyword matches the title, headers, and the first paragraph, you have made it clear what the page is about.

Headers

Using the H1 tag signals to search engines what the page topic is about. The H1 tag should also match the title tag. This gives the search engine crawlers hints on what the page content will be about.

Keywords in the First Paragraph

Search engines take the first 200 words or so on any page to index, and it’s also where your readers first look. Ensure that keywords are there so that they know they’re in the right place.

Bullet Points

People like assimilate blocks of information and will naturally scan the page in a pattern called the F-Pattern. In a few seconds the eye will move all over a webpage in search of specific things. Using this information to your advantage you can format your content in a way that it will be easier for to scan. The best type of format for this is bullet points and including keywords will only make your message come across more easily.

Meta Description

This information shows up in searches, and search engines uses the information contained in here to match with the title tag and other keywords to better note what is included on the page.

Use Keywords in Image Alt Tags

Don’t ignore this normally invisible tag, Alt tags are very important for search engines and will be used to specify the alternative text of pictures on a webpage. In cases where displaying an image is not possible, the browser displays this text to the user. Search engines uses alt text to show results in Image Search.

Using keywords in file names

If you upload files such as videos, audio content or images to your site, having the keywords in the file name will also help search engines show that information in the search results.

Use Clarifying Keywords

When you write content in the first paragraph and any time you use a keyword, make sure you explain the keyword and use synonyms and associated words. The main keyword you’re trying to rank for should not be in more than two percent of the content, don’t overuse keywords.

Search engine crawlers use other terms and phrases on a page to get context to help them rank a page. In your text it is important to include the use of synonyms and long-tail keywords as secondary keywords and long-tail versions of your primary target term to reinforce the description of your content is about and help crawlers rank your page.

Conclusion

When inserting your keywords in your content remember that you always need to put the reader first. Don’t take shortcuts while implementing your keyword ranking strategy because they might end up hurting you. If you practice what is called keyword stuffing because people will just stop reading your text. You should prioritize the optimization of your content so it reads and flows naturally. If after inserting your keywords the natural flow of your text becomes broken it will negatively effect the user experience and you should reconsider your text.

Always remember that you are writing for readers and not for the search engines.

More reading

Moz – https://moz.com/learn/seo/title-tag

Web FX – https://www.webfx.com/internet-marketing/what-is-keyword-stuffing.html

Search Engine Journal – https://www.searchenginejournal.com/featured-snippets-optimization/410622/

Maximizing your Twitter Profile

A social media profile is a quick, simple and cheap way for you to establish an online presence. This should be the first step to take to help with engagement for your podcast. Make sure to optimize the impact it can make to your future listeners.

  • Stud Vision Podcast Twitter profile
  • Danny Brown's Twitter profile
  • On Second Watch Twitter profile
  • Your Next Favourite Movie Podcast Twitter profile

It is essential to build up a dedicated audience, a following of users to engage with you or your brand and listen to your podcast.

Your profile can be optimized in many different ways, here we’re going to be starting from the ground up. Once we’re done, your profile will be updated and will be much more welcoming to other users on Twitter.

Let’s get started!

Kyle hasn’t done anything to his profile and only has 7 Followers

Don’t be like Kyle. With a profile like this it will be very hard for him to gain followers. Well at least his DM inbox is open.

Account name and handle

This is pretty straight forward, as a podcaster or content creator you are most likely representing yourself or your brand. It’s time to create your account handle. This is the name will have the “@” in front of it. It is unique to you on Twitter and you are limited to 15 characters.

I used my name and added a microphone emoji to let other podcasters know that this is a podcasting account.

If the @123 handle is already claimed or if your name is too long, you have the opportunity to use the Name field to customize your displayed name. You have a maximum of 50 words for that.

This handle had to be shortened to fit Twitter’s standards but this is compensated by the username that fills us in on the name of the Podcast.

Once you arrive to this part, you will have endless possibilities. You can list your full name, add emojis and symbols. Emojis will not only catch a user’s eye but they can also communicate important information about what your new account represents.

Danny Brown Twitter name example
This account is named after Danny Brown, it looks like he’s Scottish and Canadian and that he’s 64 posts into his 100 Tweet challenge.

Make this catchy, let other people know what you account is about. They will be able to learn a lot of things based on what you decide to display in your username.

Film clapper, Name of podcast, Microphone, Podcast. All the information is there, and you can easily guess what this account is about.

Profile picture

@InsomniacSnack podcast uses the two names of the hosts as their username. They also reflect their branding with a noodle and microphone emoji.

If your account is the main account for your podcast, consider placing your show’s logo as the profile picture. This thumbnail will appear everywhere on twitter. Every time you comment, on lists, in messages, communities and also in Twitter Spaces.

If this account is named after you as a host, another alternative would be to upload a
quality photo of yourself as the profile picture of your account. People will engage more with and can relate to accounts that represent real people.

If you go that route, your podcast logo could get incorporated in the header banner instead of as the profile picture. Remember this is the photo that will define your account. No low-quality images, no cheap logos.

A good profile picture makes all the difference… choose wisely!

Using your logo as you main profile picture.

The ideal image size for your Twitter profile image is 400px by 400px.

Upload your profile picture as a square, but it will get displayed as a circle throughout the site. Make sure your image maintains its integrity when cropped into a circle. If you lose any important details in the cropping process, try changing the composition of the original image.

Using a photo of yourself as the profile picture.

Twitter Header

Profile headers represent your personalized, biggest and free advertising surface on twitter. If you want to attract people and have them know what your profile is about, you better make sure it’s appealing. Add some text to give a bit more description if you ran out of space in your bio.

Beer in front podcast includes all the information one would need to find their podcast in their banner.

This same principle applies to your podcast’s cover photo, you need some interesting visuals to attract your audience and have them go and listen to your show.

  • The ideal image size for Twitter header photos is 1500px by 500px.
  • Twitter supports JPEG, GIF, or PNG file formats.

You only get one chance to make a first impression, if your header is ugly then users might not try to get to know about you or about your show.

Don’t forget that your profile photo will also block part of your header in the lower-left corner, so avoid putting any logos or text there.

Also header photos might display differently on various devices and you may experience cropping on the top and bottom of your photo.

Brian Eskow’s Podcast: Searching for Political Identity

Here are some free header templates where you can instantly create a custom image for your profile.

https://crello.com/create/twitter-header/

https://www.canva.com/twitter/templates/headers/

Twitter header photo sizes are 1500px by 500px.

Bio

The bio is another important space on your Twitter page. You have 160 characters to use to customize this space to your liking. Talk about your podcast or service. Let viewers know important pieces of information about the hosts or about the show. Support a Team or a Cause, let people know what you represent.

You need to convince people that are looking at your profile what you or what your podcast can be of benefit to them. Solidify the idea that you are an expert in your field and worthy of their follow.

Location

This area is where you can let people know where you are from.

Another interesting thing to do with this space is to include a call to action. Remember, it’s right next to your link.

URL

Use this to send the user somewhere else on the internet.

  • Link out to your personal page or Linktree.
  • You can make a free landing page on Carrd.co
  • Send them into a sales funnel.
  • Link to your podcast page

Pinned tweet

Defend the Movie Podcast uses their pinned tweet as real estate to explain what their podcast is about.

Your pinned Tweet is the best way to add additional information right on the first page of your profile. This is an extra piece of content you can use to convince viewers to learn more about you and why they should follow you.

You can try a few things:
• Pin your latest episode tweet and update it every time a new episode comes out.
• Use it as a space to request help or guest for your show.
• Is a Tweet that you will expect lots of engagement from.
• A Tweet that contains a link.

You can support Stud Vision Podcast by using their link in their pinned tweet.

You can pin a Tweet to your profile so that when others visit your profile, it is the first Tweet they will see.

From your profile, find the Tweet you’d like to pin.
Click or tap the … icon located at the top of the Tweet > Select Pin to your profile > Click or tap Pin to confirm.

Direct Messages (DM)

Direct Messages are a great way to have your listeners contact and interact with you. As a default option though, Twitter does not let anyone send you message requests.

The top right side of your profile looks like this when DMs arent enabled.

One advantage is that this prevents being DMed by spammy accounts.

Allowing message requests is quite simple. You just need to navigate to Settings > Privacy and Safety > Direct Messages and select the Allow messages from everyone checkbox.

Settings > Privacy and Safety > Direct Messages and select the Allow messages from everyone

I allow message requests from everyone, this allows me to respond to any user on Twitter that may have questions or that are willing to get into contact with me. This provides an opportunity to start conversations with users that may not have previously been able to do so otherwise.

Twitter growth hack.

• Comment on large accounts each day.

• Quote tweet content that you have a unique perspective on.

• Post original tweets on your account every day.

Remember that your Twitter profile can be a very valuable asset for your online presence. You can easily create an account and share your first post in minutes . Make this your first step when looking for engagement on your podcast.

Using this guide will give your profile a purpose and will make your show or personal brand stand out from the crowd.

Make sure to optimize every aspect listed here to make your profile gain a solid base of followers.